In the complex world of supply chain management, there's a silent but potent enemy lurking in the shadows: stockouts. These seemingly innocuous occurrences, where a company runs out of inventory to fulfill customer orders, can have far-reaching consequences that extend beyond mere inconvenience. Understanding the true costs of stockouts and supply chain glitches is crucial for businesses aiming to thrive in today's competitive landscape.

As the balance of power shifts from companies to customers, meeting their demands for prompt, efficient, and competitively priced products and services becomes imperative. Companies are now required not only to provide goods and services but also to cultivate customer loyalty, necessitating a shift from transactional relationships to enduring connections.